Willem de Kooning Academy routing and handouts
In collaboration with vuurrood I designed the routing and handouts for the open house at the Willem de Kooning Academy. The visitor was given a folder which also functions as a cover, with basic information about the academy on the front and back. Upon arrival visitors will see a wall of paper blocks where they can tear of leaflets of the studies they are interested in. Each study has his own leaflet, and contains basic information and a floorplan of where to find presentations and what time they start. To help the visitors a bit with finding their way in the multitude of studies the academy has to offer we designed a system where every study has his own color.
The whole idea of this concept is that instead of getting loads of information about studies you’re not really interested in, you get only the info about the studies you came for. You basically compose your own information package.